Sponsorship
In homes across New Zealand and Australia, you’ll always find an old tennis racket and a collection of tennis balls.
It’s a game for everyone. It’s also Haier’s game.
As the world’s #1 selling home appliance brand*, Haier is proud to be a major supporter of global tennis; one of the world’s most popular games.
In Australasia, we are the Official Home Appliance partner of the Australian Open, the Australian Summer of Tennis and New Zealand's ASB Classic.
Over the next three years, Haier will collaborate with the Australian Open, to deliver the pinnacle of tennis on the court, while showcasing Haier’s smart home technology to fans at the event and at home.
Haier is also putting our energy into grassroots club tennis. By supporting initiatives like the Hot Shots programme, we are helping to make the game more accessible, grow participation and nurture our future champions.
Haier is not only the Official Partner of The Australian Open. We also extend our passion and support of tennis worldwide. We are an Official Partner of Roland Garros, the ATP Tour and ASB Classic in New Zealand.
In supporting top-tier tennis, we are recognising what it takes to be an elite athlete and champion. It is the same commitment to innovation and excellence that drives us as the world’s No. 1 major appliance brand*
*Source Euromonitor International Limited; Consumer Appliances 2024ed, % unit share, 2023 volume sales data. Major Appliances category is the sum of dishwashers, home laundry appliances, large cooking appliances, microwaves and refrigeration appliances. Volume sales refers to sales in retail channel, builder merchants and construction channel.
In October 2022, Haier had the privilege of donating kitchen and laundry appliances to Christchurch City Mission's new... read more
3 min read