Live a Haier Life Ad Campaign
Haier's advertising campaign in Australia and New Zealand features a series of young people in their homes explaining how Haier saves them money to spend on the things that make them happy, be it concerts, cafes, travel or clothes.
Working with Colenso BBDO, the ads intentionally look different from traditional whitegood ads with edgy styling that gives an insight into consumer's lifestyle priorities and aspirations - you don't have to sacrifice the things you love to have Haier appliances.
The ad campaign was recognised as among the best in New Zealand, in the 2011 EFFIE New Zealand award, a globally recognised premier advertising award. Haier was the only brand to receive an award in the Consumer Durables category with a Silver EFFIE, outperforming established car manufacturers Volkswagen and Honda.
Haier also picked up a bronze award in the Hardest Challenge category.
We hope you love the ads as much as we do.